In-Store Retail Media Solutions by Retail Vertical
Solutions by
Retail Vertical.
Every store format demands a different hardware approach, content strategy, and commercial model. We build networks tailored to your specific environment.
Grocery & Supermarket
High-frequency, routine shopper journeys require screens positioned at critical decision points - endcaps, aisle bulkheads, and the front-of-store.
- Primary inventory: Endcap displays, aisle bulkheads, checkout screens
- Key advertisers: FMCG, household, fresh produce and chilled brands
- Focus: High reach, brand awareness, impulse and promotional categories
Liquor Retail
Occasion-led missions and tight regulatory requirements call for contextually relevant media that guides shoppers through choice, discovery, and trade-up.
- Primary inventory: Aisle fins, chiller door toppers, counter screens
- Key advertisers: Beer, wine, spirits, RTD and no/low alcohol brands
- Focus: Occasion framing, trade-up, NPD launches, compliant brand storytelling
Convenience & Petrol
Fast-paced, impulse-heavy transactions. Screens must be immediately visible upon entry or integrated into beverage fridges and the point-of-sale.
- Primary inventory: POS screens, beverage fridge headers, entry displays
- Key advertisers: Snacks, beverages, quick service food brands
- Focus: Immediate impulse conversion, high rotation
Consumer Electronics
High-consideration purchases with longer dwell times demand screens that support product comparison, education, and premium brand storytelling across the showroom.
- Primary inventory: Aisle headers, interactive product displays, demo zones
- Key advertisers: TV, audio, mobile, gaming, appliance and smart home brands
- Focus: Product education, upsell and attachment, premium brand preference
Hardware
Project-based missions with high basket value benefit from media that helps shoppers plan, navigate complex aisles, and bundle products into complete solutions.
- Primary inventory: Project zone beacons, aisle headers, service counter screens
- Key advertisers: Tools, paint, building supplies, garden, DIY and trade brands
- Focus: Project guidance, cross-sell solutions, trade and DIY brand preference
Pharmacy
Health, wellness, and beauty missions need reassuring, informative media that supports advice from pharmacists and drives discovery in OTC and beauty aisles.
- Primary inventory: Front-of-store displays, health & beauty aisle screens, script counter
- Key advertisers: OTC, vitamins, skincare, cosmetics, personal care and baby brands
- Focus: Education, regimen building, seasonal needs, trusted brand credentials
Automotive
Destination visits for parts, servicing, and accessories create strong dwell around counters and service bays, ideal for category education and upsell.
- Primary inventory: Service reception screens, parts counter displays, waiting area
- Key advertisers: Lubricants, parts, accessories, tyres, insurance and finance brands
- Focus: Service add-ons, safety and performance messaging, loyalty and retention
Furniture
Infrequent, high-value purchases with long consideration windows favour immersive media that inspires room ideas and simplifies configuration choices.
- Primary inventory: Room set displays, category gateways, POS and financing hubs
- Key advertisers: Furniture, bedding, flooring, decor, home appliance and finance brands
- Focus: Inspiration, bundle building, financing options, brand and range storytelling
Sporting Goods
Performance and lifestyle missions span team sport, fitness and outdoor, requiring media that inspires, informs, and connects brands to passion-led shoppers.
- Primary inventory: Category beacons, footwear and apparel zones, service counters
- Key advertisers: Sportswear, footwear, equipment, nutrition, fitness tech and outdoor brands
- Focus: New season launches, athlete and team alignment, performance product education
Pet Retail
Highly loyal, routine missions centred on pet parents are ideal for building brand preference in food, treats, and health with friendly, advice-led messaging.
- Primary inventory: Food aisle screens, grooming and services areas, checkout
- Key advertisers: Pet food, treats, health and flea treatments, accessories and insurance
- Focus: Loyalty and trade-up, regimen building, age and breed-specific solutions
Shopping Centres
High-footfall, mixed-purpose environments need flexible media that blends centre information, brand advertising, and retail partner promotion across the entire visit.
- Primary inventory: Entry totems, wayfinding kiosks, lift and escalator screens, food court
- Key advertisers: Retailers and QSR, entertainment, financial services, telco and local brands
- Focus: Centre promotions, brand awareness, event and offer amplification, tenant support
Have a Different Footprint?
We also build bespoke network models for specialty
and emerging retail formats not listed here.