How In-Store Retail Media Rollout Works
How Rollout Works.
We own the complexity of deploying a media network so your operations team doesn't have to. From site audit to monthly revenue reporting.
Network Audit & Strategy
We assess your physical locations to determine optimal screen placement based on foot traffic, dwell zones, and power availability. We agree on the hardware format (endcaps, checkout screens, or shelf-edge).
Commercial Agreement
We establish the revenue-share model, category exclusions, and creative approval workflows. You dictate which brands are never allowed to advertise in your stores.
Deployment & Installation
Our technical teams handle out-of-hours installation to prevent trade disruption. Screens are mounted, networked, and connected to our central CMS securely.
Media Sales & Go-Live
Instore Retail Media packages the inventory and brings it to market. We secure campaigns from agencies and direct brands, managing all scheduling and creative delivery.
Reporting & Revenue
You receive access to yield reporting and network health dashboards. Revenue share payments are reconciled and paid on a standard monthly schedule.
Responsibility Matrix
| Task / Ownership | Instore Retail Media | Retail Partner |
|---|---|---|
| Hardware procurement & capital cost | IRM Manages | |
| Installation & networking | IRM Manages | |
| Power supply & site access | Retailer Controls | |
| Defining excluded brand categories | Retailer Controls | |
| Media sales & agency relations | IRM Manages | |
| Creative scheduling & CMS management | IRM Manages | |
| Final creative right-of-refusal | Retailer Controls | |
| Hardware maintenance & SLA | IRM Manages |
The Instore Retail Media Network
Ready to Assess
Your Network?
Book a consultation to understand the revenue potential of your existing footprint, or explore a phased rollout model.