Question 1

What does it cost the retailer to launch?

Accepted Answer

Zero. Instore Retail Media covers the capital expenditure for the commercial-grade screens, networking hardware, installation labour, and ongoing software licensing. We operate purely on a revenue-share model funded by advertiser demand.

Question 2

What does Instore Retail Media provide?

Accepted Answer

We provide an end-to-end managed service. This includes site audits, hardware procurement, out-of-hours installation, CMS software, proactive network monitoring, maintenance SLAs, and a dedicated media sales team to sell the inventory.

Question 3

How is revenue shared?

Accepted Answer

Revenue is shared transparently based on the ad yield generated by your specific store network. The percentage split is established during the commercial agreement phase. You receive access to yield reporting and payments are reconciled monthly.

Question 4

Who approves which brands can appear on screen?

Accepted Answer

You do. Retailers maintain ultimate control over the network. We establish strict category exclusions upfront (e.g., no competitors, no controversial categories), and you retain right-of-refusal on any specific creative before it airs in your stores.

Question 5

Can the network support retailer messaging as well as paid media?

Accepted Answer

Yes. A portion of the network loop (typically 10-20%) can be reserved for your own internal communications, store promotions, or brand messaging at no cost, while the remainder is sold to external advertisers.

Question 6

How long does rollout take?

Accepted Answer

A typical pilot program (5-10 stores) can be deployed within 4-6 weeks of agreement. National rollouts are phased geographically and scheduled out-of-hours to ensure zero disruption to retail trading.

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