Foot Counter; Share of Voice and CPM Calculator
Enter your number of stores, screens per store, and average weekly foot traffic per store to see the weekly and annual foot traffic totals (weekly multiplied by 52). The totals update automatically as you type.
Share of Voice.
Work out a brand's share of voice within a screen loop. Set how many spots a brand holds out of the total number of spots in the loop to see the percentage share of voice.
30 Second Spots in the Loop
of
Total Loop Length
4:00 (240 seconds)
Your Result
Share of Voice
12.5%
Brand Spots
1
Total Spots
In Loop
In Loop
8
Estimated Dwell Time Per Customer
Enter the average time a customer spends in store, in minutes.
Estimated Views of Ad Per Customer, Per Visit
0
Dwell time divided by the total loop length from the Share of Voice section above.
Store Foot Traffic
Average Weekly Foot Traffic Total (All Stores)
0
Annual Foot Traffic Total (All Stores)
0
CPM
Total Weekly Impressions
0
Total weekly foot traffic multiplied by the estimated views of ad per customer, per visit.